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Apple Prepares to Unveil Smaller iPhone With Narrower Ambitions

  • Analysts see Apple selling 15 million lower-end devices a year
  • The new model comes soon after forecast that sales may decline
Bloomberg business news

Everything You Need to Know About the New iPhone

Since Apple Inc. introduced the first iPhone in 2007, mobile handsets have only gotten bigger. Chief Executive Officer Tim Cook will buck that trend on Monday when he presents a smaller iPhone, seeking to entice holdouts to upgrade to a new smartphone even if they don’t want a larger device.

The ambitions for the new phone may be commensurate to its diminutive size. Unlike previous new iterations of the device, the 4-inch iPhone won’t be packed full of technological innovations intended to send hordes of Apple fans queuing around the block on launch day to snap it up. Instead, it’s meant to woo those still clinging to the more than two-year-old 5S or 5C, the last models with the more compact screen.