U.K. Sugar Tax Could Be Much Ado About a Sweet Nothing: Chart

The introduction of a sugar tax roiled Britain’s 13.9 billion-pound ($19.9 billion) soft-drink industry and sent shares of Britvic and A.G. Barr plunging Wednesday, yet efforts already under way to reformulate fizzy drinks will dilute its effects. Beverage makers have reduced soft-drink calories by 11 percent over the past four years, and they have until April 2018 to make further tweaks to brands like Tango, J20 and Irn-Bru. Mirabaud analyst Jonathan Fyfe estimates that prices on the affected drinks could rise about 10 percent to generate the 520 million pounds the government expects.

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