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BMW Counters Apple Threat With Self-Driving, Electric Car Push

  • `The evolution will fund the revolution,' BMW CEO Krueger says
  • BMW plans to add X7 SUV, more M models to finance investment
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BMW AG plans for a self-driving, electric car to supplant the 7-Series sedan as its flagship model in the coming years, responding to the challenges posed by the likes of Apple Inc. and Uber Technologies Inc.

The BMW iNext, to be rolled out early next decade, embodies the company’s vision of the future. The electric car will drive itself, link to cloud computing services and interact with the driver beyond knobs and buttons. It marks a further shift from the Autobahn thrills that have made BMW the world’s largest maker of luxury vehicles.