Wal-Mart a U.K. Laggard as Asda Misses Supermarket Bounce: Chart

An Asda supermarket in Watford, U.K.

Photographer: Simon Dawson/Bloomberg

As Britain’s supermarkets revive, the big loser is Asda. Having surrendered its position as the U.K.’s cheapest mainstream grocer to discounters Aldi and Lidl, the Wal-Mart unit has sought to defend profits while rivals have invested in the range and quality of their products to boost sales. “Asda has lost its mojo, focusing on margin protection over being the shopper’s champion,” said Clive Black, head of research at Shore Capital.

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