Photographer: David Paul Morris/Bloomberg

These Five Apps Were Victims of the South by Southwest Curse

Remember Beluga and Highlight? No?

South by Southwest is a sort of geek prom, where each year an app is crowned queen. The event in Austin, Texas, which helped launch Twitter and put Airbnb on the map, has also been known to give “false signals,” as venture capitalist Jeremy Liew put it.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.