Photographer: David Paul Morris/Bloomberg

These Apps Hope to Capture South by Southwest Hype and Make It Last

Anchor, Nom, and MeWe are among the startups hoping to break out at SXSW this year.

Every March, 80,000 startup hustlers, PR pushers, Twitter personalities, wantrepreneurs, mid-level marketing executives, corporate titans grasping at relevance, professional connectors, LinkedIn power users, and desperate reporters descend on Austin, Tex. They're there to check out new products, hear a little music, schmooze, and anoint the next hot app. Twitter caught fire at South by Southwest, and the conference helped mark Airbnb as a potentially industry-shaping idea. Several startups have been toiling for months, hoping the festival, which starts on Friday, will be the fuel that launches them into the rare air of cultural phenomena.

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