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Drug Tests Draw From Travel Site to Fix Industry Flaw

  • New tool matches clinical trials with relevant patients
  • Pfizer, Novartis endorse project to speed up drug research

Pablo Graiver aims to make signing up for a drug study as easy as booking a flight on the Web.

The 47-year-old Argentinian entrepreneur, a former executive at the airfare search engine, has designed a new tool that draws from the travel industry to match scientists looking to test experimental medicines with patients suffering from more than a dozen diseases. It pools information patients previously had to piece together from Google searches, doctors and a complicated government-run website.