Fendi Unveils New Rome Palace, Both Store and Boutique Hotel

  • Refurbished building includes hotel, roof restaurant
  • Label mirroring strategy of fellow LVMH brand Louis Vuitton

Fendi Opens Designer Boutique Hotel

Italian luxury brand Fendi will unveil its restored Palazzo Fendi palace in central Rome Thursday as it seeks to woo the richest shoppers.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.