Adidas to Boost China Outlets by a Third With 3,000 Stores
Company to add new stores by 2020, plans focus on kidswear
Adidas to keep most of production in China despite rising cost
German sportswear maker Adidas AG will open 3,000 new stores in China by 2020, counting on rising affluence and health-awareness in the country to boost its global business.
The new stores will bring Adidas’ total to about 12,000 across 2,200 cities in China and the company will focus more on kids’ sports apparel as China eases its one-child rule, said Adidas China Managing Director Colin Currie at a briefing in Shanghai on Friday.