Viacom Putting Crown Jewel on Sale Signals Big Media Dilemma

  • High valuation for Paramount unit could trigger other deals
  • DreamWorks Animation expresses interest in entire film studio

An entrance to Paramount Pictures in Los Angeles.

Photographer: Jonathan Alcorn/Bloomberg

After buying the parent of Paramount Pictures in an epic $10 billion takeover battle in 1994, Sumner Redstone said he wanted to own that business “forever.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.