Skip to content
Subscriber Only

China GDP Growing 3% Is Enough for Lego to Win Consumer Market

LONDON, ENGLAND - NOVEMBER 27: Lego pieces are displayed on the opening day of BRICK 2014 at the Excel Centre on November 27, 2014 in London, England. The four day event showcases creations by some of the world's best Lego builders and runs until November 30th.
Photographer: Dan Kitwood/Getty Images
Updated on

The world’s most profitable toy company says its Asian growth ambitions would be perfectly intact even if China grows at about half its current pace.

Lego A/S Chief Executive Officer Joergen Vig Knudstorp says the benefits of having China continue its transformation into a consumer-based economy with a strong middle class far outweigh any desire to see growth rates of 7-8 percent.