Adidas Is a Late Starter in the Race for the Women's Market

  • It targets women just as competitors Nike and Puma do the same
  • Oscar commercials, new brands and multipurpose garments
Photographer: Krisztian Bocsi/Bloomberg

Morgan Brill wears a three-year-old pair of Adidas cross-trainers -- for her work as a nurse.  When it comes to preparing for her first half-marathon, she probably wouldn’t buy the brand, even though she wore Adidas as a college soccer player.

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