Morgan Brill wears a three-year-old pair of Adidas cross-trainers -- for her work as a nurse. When it comes to preparing for her first half-marathon, she probably wouldn’t buy the brand, even though she wore Adidas as a college soccer player.
"They don’t have enough options, and they aren’t well-known for long-distance running," said Brill, 25, who lives in Oostburg, Wisconsin. In addition, "Their three-striped symbol just isn’t as as prestigious as Nike’s. I feel like their marketing just isn’t as big."