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GoPro Acquires Two Mobile Editing Companies in Software Push

  • Agrees to buy Stupeflix, Vemory for $105 million combined
  • Part of Woodman's efforts to build a user-friendly interface

GoPro Inc. agreed to acquire two mobile video editing companies for $105 million in cash and stock, taking steps to address a shortcoming in its software interface that has been criticized for not being very user-friendly in packaging and sharing footage from its cameras.

The purchases include Paris-based Stupeflix, which makes the Replay app that automatically edits selected footage on a phone into a single video, and Austin, Texas-based Vemory, owners of the iPhone app Splice, which allows users to trim, crop and add advanced video effects. Both teams will maintain operations in their current locations.