With Shows Like ‘Weediquette,’ Vice Tries to Make Cable Cool

  • Media company's valuation more than doubled since HBO debut
  • Vice traded 9 percent stake for 49.9 percent of H2 network

Spike Jonze, creative director of Viceland.

Photographer: Jerod Harris /Getty Images for A+E Networks

Nine years after Viacom Inc. gave him the money to create an online TV network, Vice Media Inc.Chief Executive Officer Shane Smith is trying to turn it into the next MTV.

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