NBC Will Replace Ads With Content Paid for by American Express

  • More scenes, interviews will air instead of 30-second spots
  • Advertising deal shows how NBC, BuzzFeed plan to work together

Comcast Corp.’s NBCUniversal will replace advertising on some shows next week with content paid for by American Express Co., another sign of how programmers are testing new strategies as consumers become less tolerant of 30-second commercials.

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