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Photographer: Kiyoshi Ota/Bloomberg
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Technology

Google Gives Publishers What Facebook, Apple Haven't: A Paywall

  • Google project counts readers toward monthly article limits
  • Conde Nast, Financial Times to test Facebook's platform

The New York Times has moved guardedly with Facebook Inc. and Apple Inc., posting just 30 articles a day on new platforms controlled by those companies.

Starting Wednesday, the Times will be posting more than double that number of stories on a new alternative newsreader promoted by Google Inc. The reason? The Times asks readers to buy digital subscriptions after getting 10 free articles a month. Google readers count toward that limit. Facebook and Apple readers don’t.