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Porn Giant Vivid Wants to Rescue Daily Fantasy Sports

  • 'Fantasy sports and naked girls have a lot in common.'
  • DraftDay will provide platform, Vivid will provide an audience
Football fans watch an NFL game at a bar.

Football fans watch an NFL game at a bar.

Source: Anadolu Agency via Getty Images

As one of the world’s largest adult film companies, Vivid Entertainment has spent 31 years selling sexual imagery for all types and tastes. Now it’s focusing on a different kind of fantasy.

Next week, Vivid will debut daily fantasy sports games, in which customers assemble a roster based on actual players and win or lose based on how those athletes perform in real life. Called Vivid Sports 4 Money, the site will be built and operated by DraftDay Gaming Group. The companies will share profits.