French Bakers Rush to Africa as the Wealthy Seek Fresh Goods

  • Urbanization, growing middle-class boost bread consumption
  • PAUL, La Brioche Doree, Eric Kayser opening new Africa outlets

Mohamed Sour with one of his bakers.

Source: Oliver Monnier

Several times a week Ivorian computer engineer Paul Tahi stops by Le Roi du Pain bakery in northern Abidjan to buy six freshly-baked baguettes for his three children.

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