Airbnb Faces Major Threat in Japan, Its Fastest-Growing Market

  • Japan government guidelines could make most rentals illegal
  • Nation needs more rooms to cope with growing tourist demand

Aileen Jeffery.

Photographer: Yuriko Nakao/ Bloomberg

Aileen Jeffery arrived in Tokyo two years ago and spotted what she thought was the best opportunity of her career: Hotel rooms in Japan’s capital were scarce and a boom in tourism was exacerbating the shortage.

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