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Preaching Politics

Trump and Cruz Battle for South Carolina’s Divided Evangelical Vote

The billionaire is reaching out to new-school evangelicals with celebrity pastors, while the senator is going after more traditional church-goers.
Bloomberg business news

Trump Says He’s Winning Evangelicals in South Carolina

Donald Trump and Ted Cruz have entrenched themselves in a battle for South Carolina's evangelical voters, a constituency that, like the Republican Party itself, finds itself in the midst of an identity crisis. 

With the state's primary just four days away, Trump is reaching out to new-school evangelicals, whose pastors become celebrities and best-selling authors and whose church choirs can rise to become chart-topping Christian pop-rock bands.