Dentsu Forecasts Record Profit as Overseas Sales Drives Growth

  • Overseas growth, including China, driving advertising sales
  • Rio Olympics adding 20 billion yen to sales this year: CFO

Dentsu Inc. forecast record profit this year as the Japan-based advertising agency expects to benefit from promotions related to the Olympic Games in Rio de Janeiro and from overseas growth, including in China.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.