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Twitter Woes Deepen as Lack of User Growth Threatens Sales

  • Dorsey says making product easier to use is a top priority
  • Company focusing on live video, commentary on news and events
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How Twitter Plans to Prove Everyone Wrong

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Twitter Inc. added no new users in the fourth quarter, confirming the fears of advertisers and investors alike: the social-media site is in real trouble.

The company has faced sharp criticism over slowing growth in its audience since a 2013 initial public offering. Even as Chief Executive Officer Jack Dorsey rolled out efforts to make its product more mainstream, by some measures Twitter’s user base shrank from the third quarter.