Cheap Smartphones to Propel App Spending Past $100 Billion

  • Mobile app store spending set to more than double by 2020
  • Growth led by developing markets, streaming and dating apps

The home screen of an Apple Inc. iPhone 6s is seen in Hong Kong, China, on Friday, Sept. 25, 2015.

Photographer: Xaume Olleros/Bloomberg

Worldwide mobile application store revenue is set to reach $101 billion in five years as smartphones become cheaper and data plans more accessible, drawing in people in developing countries, according to data provider App Annie.

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