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Shiseido Wants Robots to Boost Factory's Output by 50%

No new human workers for new 40 billion-yen plant.
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Japanese cosmetics maker Shiseido Co. has lofty goals for its first new domestic plant in 37 years: a 50 percent increase in output with a decline in production costs. And the company plans to do this without adding new workers.

Human workers, that is. Robots are key to achieving Shiseido’s production goals at the 40 billion-yen ($340 million) facility with a new distribution center in Osaka. The factory plans to make up to 100 million skin-care products a year while cutting its production costs, said the Tokyo-based company, which will transfer about 900 employees from an existing facility that will close.