Too Many Toys? Mattel-Hasbro Fate Rides on Antitrust Math

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  • Tie-up of toymakers would add to review logjam in Washington
  • Resistance to tie-up depends on how officials view toy market

Hasbro, Mattel Talk About Merging

A proposed merger of Hasbro Inc. and Mattel Inc., an entity that could account for close to half the toys sold in U.S. mass-market outlets, would need to win approval from antitrust officials in Washington who are increasingly saying no to deals marrying the dominant players in an industry.

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