Photographer: Victor J. Blue/Bloomberg

The Super Bowl Is a Big Test for Uber, Lyft, and Airbnb on Their Home Turf

The young San Francisco tech companies hope to prove they can handle one of the country’s biggest events in their main market.

You can book a ride through Uber in more than 400 cities today, but nowhere is the company more established than in its hometown of San Francisco. With Super Bowl 50 taking place in its backyard on Sunday, Uber Technologies hopes to use the event to demonstrate how far it's come just six years since it started.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.