Forget Carolina and Denver: The Real Super Bowl Winner Is the Bay Area

The event is expected to bring more than $220 million in direct spending to the San Francisco Bay Area, according to estimates by PwC US.

Does a Super Bowl Really Help the Local Economy?

Fans of the Carolina Panthers and the Denver Broncos will head to Super Bowl 50 at Levi's Stadium in Santa Clara, California this weekend, giving a boost to the local area's businesses. The event is expected to bring more than $220 million in direct spending to the San Francisco Bay Area, according to estimates by PwC US, which considers characteristics unique to this year's event such as the participating teams, attributes of the local region, national economic conditions and scheduled activities.

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