Alexa Chung Joins M&S's Rowe to Fix Chain's Fashion Woes: Chart

Alexa Chung.

Photographer: Steven A Henry/FilmMagic

Marks & Spencer Group Plc’s chief executive in waiting Steve Rowe has hired British fashionista Alexa Chung to work with his design team in creating a 31-piece womenswear collection. The collaboration comes a year after Chung’s endorsement of a suede skirt helped M&S deliver its lone quarter of clothing sales growth in five years. With M&S losing shoppers to its main rivals throughout 2015, Rowe needs the halo effect to last a little longer this time.

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