Photographer: Daniel Acker/Bloomberg

Toyota Finally Gives Up on Its Scion Brand

  • U.S.-only brand's models to be sold as Toyotas as of August
  • Sales have declined three straight years to one-third of peak

Toyota Motor Corp. is discontinuing Scion, the U.S. youth-targeted brand just entering its teen years, as sales slump to less than one-third their peak reached a decade ago.

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