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Boeing Mulls Model for Midsize Jetliner Market Next Decade

The Boeing 737 jet takes off from Renton Municipal Airport.

The Boeing 737 jet takes off from Renton Municipal Airport.

Photographer: Mike Kane/Bloomberg
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Boeing Co. is still studying how best to tap the midrange market, where the planemaker doesn’t have a product offering.

The manufacturer is discussing its options with customers and sees an opportunity, provided it can balance prices airlines are willing to pay against the cost of developing a new jet, Greg Smith, executive vice president for business and strategy, said Wednesday at a Cowen & Co. conference. He spoke in response to a direct question about a report that Boeing was considering stretching the 737 to fill the market gap.