Zika Outbreak Prompts Tata Motors to Change Hatchback Model Name

  • Indian automaker had planned to call the hatchback Zica
  • WHO has said Zika virus `spreading explosively' in Americas

Tata Motors Ltd. said it will rename a hatchback car to be unveiled this week at the Delhi auto show citing the outbreak of the Zika virus.

The automaker had named the car Zica, derived from “Zippy Car,” and will show the model for the first time at the Auto Expo that opens to the public on Friday.

Tata Motors Ltd.’s Zica

Source: Tata Motors Ltd.

“Empathizing with the hardships being caused by the recent Zika virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car,” the Mumbai-based company said in an e-mailed statement on Tuesday.

Zika virus, a mosquito-borne pathogen that may cause birth defects when pregnant women are infected, has been “spreading explosively” in South and Central America, according to the World Health Organization.

Tata Motors said it will introduce the new car in the market after addressing all branding and consumer aspects. A new name for the model will be announced after a few weeks. The company’s domestic passenger vehicle deliveries declined 2 percent in the April-December period, compared with a 9.1 percent growth in industrywide sales.

Before it's here, it's on the Bloomberg Terminal.