Number Crunching

How Ted Cruz Engineered His Iowa Triumph

A meticulous, technologically advanced, highly individualized groundgame—and legalized fireworks—trumped a certain outsider candidate.

Iowa Winner Ted Cruz: Tonight a ‘Victory For Grass Roots’

At just about 9 p.m. local time, the leadership of Ted Cruz’s presidential campaign moved like a phalanx through the lobby of the Des Moines Marriott Downtown toward vehicles that would transport them to the Iowa State Fairgrounds, where Cruz was holding his caucus-night party. With three-quarters of Iowa’s precincts counted and with the race, according to television networks, still “too close to call,” campaign manager Jeff Roe declared victory.  

To continue reading this article you must be a Bloomberg Professional Service Subscriber.