Bezar, the follow up project from Fab co-founder Bradford Shellhammer, is being acquired for an undisclosed amount by the online retailer AhaLife, Shellhammer told Bloomberg.
The design-focused online retailer was reportedly running out of funding and had reached an "inflection point," Shellhammer said. Bezar raised $2.25 million at its launch last spring and had considered taking on more funding or teaming with a brand, but it ultimately decided to sell to AhaLife. "Any entrepreneur is looking for ways to keep their vision and dream alive," he said.
