Subscriber Only
Technology
Pursuits
Star Wars Success Propels Disney to World's Most Powerful Brand
- Lego declines to No. 2 after fine, Weiwei censorship claim
- Volkswagen falls in study by London-based Brand Finance

Robots R2-D2 and C-3P0 attend the opening of the European Premiere of 'Star Wars: The Force Awakens' in London, on Dec. 16, 2015.
Photographer: Leon Neal/AFP via Getty Images