Star Wars Success Propels Disney to World's Most Powerful Brand

By
Kristen Schweizer
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Robots R2-D2 and C-3P0 attend the opening of the European Premiere of 'Star Wars: The Force Awakens' in London, on Dec. 16, 2015.

 Photographer: Leon Neal/AFP via Getty Images

Walt Disney is the world’s most powerful brand, thanks to the likable robots R2-D2 and C-3P0, who propelled the entertainment company to the top spot following the box office success of ‘‘Star Wars VII: The Force Awakens,” London-based Brand Finance said.

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