Toyota Aims for BMW-Mini Success With $3.2 Billion Daihatsu Deal

Updated on
  • Overhaul planned as Toyota acquiring rest of minicar maker
  • BMW's Mini is `goal we should aim for,' Akio Toyoda says

Toyota Motor Corp. will aim to transform Daihatsu Motor Co. from a maker of small cars that used to deter their owners from going out on dates into a brand as valued as BMW AG’s Mini.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.