Hilton Says New Tru Hotels May Become Company's Biggest Brand

  • Locations aimed at younger travelers with rooms for $80 to $90
  • Hipster decor, big lobbies designed to counter budget image

Hilton Worldwide Holdings Inc. is entering the fast-growing midscale hotel category with a new chain called Tru that’s aimed at attracting younger, tech-savvy travelers with large lobbies, digital check-in and rooms for less than $100 a night.

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