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Ex-Banker Creates Gambling Startup That Wins Over Danish State

  • Ex-Saxo banker sets up firm that offers pool-betting on stocks
  • Denmark's government-run gambling agency mulls collaboration
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A former gaming analyst from Denmark has started what he says is the world’s first online gambling site for betting on share movements. And the government is keen to jump into the venture as stock-market watching goes mainstream.

“We are highly committed to following new trends in the gaming market, and we think that this game has potential,” said Sofie Ustrup, spokeswoman for Danske Spil, the state-owned gambling company. “Regular people in Denmark are now starting to pay attention to the stock market, and it has become normal, not just for experts.”