Tech Execs See Consumers Drawing the Line on Privacy With Health

  • Ads for shampoo in personal newsfeeds is different than Prozac
  • At some point people may be willing to pay for privacy

Consumers have willingly traded some of their personal details for access to social sites like Google or Facebook, and suffer an occasional ad as a result. But once that sharing gets too personal, as with health-care information, it could prompt people to retreat behind a wall of privacy, according to a panel of technology experts at the World Economic Forum in Davos, Switzerland.

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