Shake Shack Finds Itself in Path of Massive Snowstormby
It could be a slow weekend for Shake Shack Inc.
About 70 percent of Shake Shack’s U.S. locations are in states that will be hit by a blizzard this weekend, according to Michael Halen, an analyst at Bloomberg Intelligence. That’s a greater portion than its peers in the restaurant industry.
Meanwhile, the storm may be good news for pizza chains and other restaurants that specialize in delivery, Halen said. They could see a sales bump as residents of states from Virginia to Massachusetts ride out the blizzard inside their homes.