Why iPhones Are Quickly Selling Out in Russia

  • Stores say consumers buying before ruble prices are adjusted
  • Apple set lower prices for Russian partners amid recession

A woman talks on an iPhone at a supermarket in Moscow.

Photographer: Andrey Rudakov/Bloomberg

Russian retailers say they’re running out of iPhones as consumers rush to buy before prices are adjusted to reflect the local currency’s slump to a record low against the dollar.

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