Univision Buys Minority Stake in Satirical Website The Onion

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  • Broadcaster reaches younger audience coveted by advertisers
  • Onion sites have 25 million unique visitors per month

Univision Communications Inc. made a minority investment in Onion Inc., owner of the satirical website The Onion, as the largest U.S. Spanish-language broadcaster tries to capture the growth in digital advertising and reach younger consumers.

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