Photographer: Chris Ratcliffe/Bloomberg

Facebook's WhatsApp Drops Subscription Fee, Tests New B2C Tools

  • Messaging service won't introduce third-party advertisements
  • Company will test new ways to link users to companies

Facebook Inc.’s WhatsApp messaging service is to drop its annual $0.99 subscription fee. Instead it will test ways to monetize its nearly 1 billion customers by allowing businesses to communicate with WhatsApp users as an alternative to introducing third-party ads.

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