GoPro's Achilles Heel: Video Editing Software Isn't Apple-Easy

  • As much as three hours to edit a two-minute scuba diving video
  • Without fixing software, GoPro could become niche player

Nick Woodman Photographer: David Paul Morris/Bloomberg

GoPro Inc.won Apple-style love from consumers and Wall Street alike because seemingly anyone with one of its tiny, rugged cameras could produce professional-quality movies of their exploits skiing, surfing or touring the African savanna. The company failed a crucial test, however: making it Apple-easy to edit and upload raw video.

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