Skip to content
Subscriber Only
Business
Pursuits

Southern Comfort to Be Sold by Brown-Forman to Sazerac

  • Fireball maker also gets Tuaca liqueur in $544 million deal
  • Move reflects seller's focus on whiskeys like Jack Daniel's
114847590
Source: Tetra images RF via Getty Images
Updated on

At Brown-Forman Corp., it’s last call for Southern Comfort.

The Louisville, Kentucky-based company on Thursday said it is selling two liqueurs, Southern Comfort and Tuaca, to Fireball-maker Sazerac Co. for $544 million to focus on its whiskey brands like Jack Daniel’s. The deal is expected to close March 1.