Beiersdorf Handles Slack Demand by Luring More Men to Nivea

  • Nivea and beauty products accelerated in second half
  • German personal-care maker says 2016 foundation 'solid'

Beiersdorf AG reported 2015 revenue that met analysts’ estimates after the German maker of Nivea skin cream raised prices and lured more male shoppers to overcome lackluster demand.

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