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Carmakers Should View Tech Companies as Threat, Analyst Says

  • Morgan Stanley's Jonas says car industry would be upended
  • Google `would use Ford as a host and devour them later'
Ford’s plan is to take the lead in contract talks and set the pattern for UAW wages and benefits for General Motors Co. and Fiat Chrysler.
Photographer: Luke Sharrett/Bloomberg
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Automakers such as Ford Motor Co. and Toyota Motor Corp. should consider the arrival of technology companies like Google Inc. in their industry as a lethal threat rather than a growth opportunity, Morgan Stanley analyst Adam Jonas said.

“You’re talking about the end of human driving, the end of private ownership, the end of the internal-combustion engine and the end of car dealerships,” Jonas said at an Automotive News conference Wednesday in Detroit. “Other than that, it’s business as usual.”