Photographer: Jim Rogash/Getty Images

Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports

  • Apparel deal is said to be worth $16.5 million over 10 years
  • More per year than Nike pays Illinois, Rutgers, Iowa State

Under Armour announced a new deal with Yale Athletics Monday, and while the terms were not officially disclosed, a person with knowledge of them said the Baltimore-based apparel company will pay $16.5 million to outfit the Bulldogs for the next 10 years.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.