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Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports

  • Apparel deal is said to be worth $16.5 million over 10 years
  • More per year than Nike pays Illinois, Rutgers, Iowa State
Harvard v Yale
Photographer: Jim Rogash/Getty Images

Under Armour announced a new deal with Yale Athletics Monday, and while the terms were not officially disclosed, a person with knowledge of them said the Baltimore-based apparel company will pay $16.5 million to outfit the Bulldogs for the next 10 years.

That’s more per year than Nike Inc. pays to outfit Rutgers or Illinois, according to the Portland Business Journal’s contract database, and dwarfs the $460,000 Nike pays Iowa State -- all major-conference programs whose basketball and football teams regularly appear on national TV, giving their sponsors’ logos valuable visibility across the U.S.