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Snapchat's Daily Mobile Video Views Said to Rival Facebook's

  • App has 7 billion mobile views versus 8 billion for Facebook
  • Snapchat has increased video views through Stories feature

Snapchat Inc. is turning into a mobile-video juggernaut. The social-media company delivers more than 7 billion video clips each day, people with knowledge of the matter said. That rivals the amount watched on Facebook Inc., which has 15 times as many users.

The startup, which has more than 100 million users for its application for sharing disappearing photos and videos, is gaining on its much larger competitor. Facebook, which has 1.55 billion users, had more than 8 billion daily video views in the third quarter on both desktops and mobile devices. Snapchat also competes with YouTube in mobile video.