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AT&T Brings Back Unlimited Mobile Data to Sweeten New TV Package

  • First post-merger pairing DirecTV service with wireless
  • Limited-time offer $180 for four users, taking aim at T-Mobile

AT&T Inc. is bringing back unlimited wireless data for the first time in more than five years as part of new offer for customers that also take its DirecTV or U-verse TV service package, as it fights to hold on to family subscribers and mobile-video fans.

On Tuesday, for a limited time, AT&T will start offering new and existing customers a TV and unlimited wireless bundle. Starting at $100 for the first subscriber, each additional user is $40 with the fourth user free, for a four-member total of $180 a month, the company said in a statement. Customers that exceed 22 gigabytes of data use in one month will have their speed throttled during peak network traffic periods.