Huffington Post Ends All-Day Live Broadcasts in New Strategyby
Media company to focus on on-demand, shareable content
Live broadcasts still an option for HuffPost 'when warranted'
The Huffington Post, a media unit of Verizon Communications Inc.’s AOL Inc., is phasing out eight-hour daily live broadcasts in favor of videos that could be shared over social media, according to a memo sent to employees Friday.
The move “will allow us to create video tailor-made for various platforms, whether it’s Facebook, Snapchat, Twitter, YouTube, or whatever may come next,” Arianna Huffington and Chief Executive Officer Jared Grusd wrote in the memo, which was confirmed by a company spokeswoman.
Huffington Post is the latest media company to shift from live broadcasts to on-demand programming as people watch more video on phones and tablets when and where they want. Earlier this week, Dish Network Corp. announced a new format for its Sling TV streaming service to appeal to consumers’ on-demand viewing preferences.
The company will still produce live broadcasts “when warranted,” the memo said. Less than one percent of jobs will be cut, according to a person familiar with the restructuring plan, who asked not to be identified because the matter is private.
The move was reported earlier by Politico.